When starting a new hobby it can be overwhelming to figure out what supplies you need and which ones are the best quality. Pigment solves this problem for people who are starting to use gouache paints.
For my senior project, Pigment was born. It first started with the logo and branding. The logo needed to be easily recognizable and versatile across many different platforms. Due to this, I created two main Pigment logos, one that works best for a horizontal area and another that fits within a circle.
I created sketches of each of the items that would be included in the starter kit. After each item was finalized, as well as the branding system, I created renderings of what the entire kit would look like, using Adobe Dimension.
Pigment was entered into the ASU GIT 2022 design contest and received first place in Branding Systems & Campaigns
