Marimekko is a renowned Finnish brand specializing in textiles, clothing, and home furnishings, is celebrated for its distinctive and vibrant patterns, coupled with bold color palettes. Inspired by their innovative marketing approach and iconic brand identity, as a passion project, I designed a postcard advertisement that echoed the Marimekko aesthetic.
To begin, I looked at Marimekko's existing advertising campaigns and display designs. What struck me most was their consistent boldness, evident in their use of colors, patterns, and typography as you can see in the images above. I observed a recurring theme of visual elements overlapping, balanced by the understated elegance of a white backdrop. Recognizing the power of this, I aimed to echo these principles in my postcard design.
