Thomas, from Apartment Locators, felt that his brand needed a pick-me-up. He was looking for a modernized brand. I brought a reimagined approach to his logo and branding system.

I first reviewed Apartment Locators’ existing branding and logo. The logo was busy and on branded items, such as one of the business cards, the information was not laid out in an intuitive way. Presented with the new branding, Thomas was struck by how modern and updated it was.

Thomas’ previous business card with his logo